What is a Unique Selling Proposition?
December 13, 2009 by Guest Author
A unique selling proposition can have a substantial impact on the success of your company. It is a clear statement of the tangible results that a customer gets from your business.
Using 10 words or less, write the best reason customers should do business with you.
The clarity of your offer is critical to generating more sales leads and conversions. It is the main reason why people should buy from you, and improving this one element can increase your sales without any additional expense. Considering the importance of this marketing statement, it is surprising that so many companies have not given it serious thought, and only provide the same weak claims.
Examples of Weak Selling Propositions:
· We have the best technology in the industry
· Use our service and you will save more money
· We provide the highest quality product available
Get Ready for Custom Domains in 2010
December 3, 2009 by Brie
If you arelooking for a more direct and personal way to interact with consumers, instead of sending them to your company’s Facebook page or Twitter profile, what could be better than an entire section of the Internet devoted solely to your brand?
Starting in 2010, that’s what you will be able to do Imagine your company’s emails coming .your brand here. Or your emails coming from you.yourlastname! Will Nike launch branded communities on a .nike domain? Can your company create an exciting microsite on .your product name? Whether you are a consumer products reseller, technology company or healthcare organization you need to understand how this upcoming domain registration change will impact your company’s online technology marketing efforts.
Backlinks: SEO Value
December 3, 2009 by Guest Author
Sometimes called inbound links, backlinks are the oxygen of search engine positioning and traffic generation. Backlinks have three key elements, the web page from which the backlinks come from, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.
The amount of backlinks
The volume of backlinks to a page is one of the key properties the search engines consider when deciding where to position the page in the SERPS (Search Engine Page Results).
The source of the backlinks
The pages from which backlinks originate pass ‘authority’ and traffic to the page to which the backlinks point. So it follows that pages with backlinks from ‘trusted pages will receive fairer consideration from the search engines. Pages from sources such as educational (.edu) or government (.gov) sites naturally posess more trust and authority.
A Heads Up To The Blogging Community on FTC Revisions
December 2, 2009 by Guest Author
On October 5th, 2009 the FTC published and released to the public its final revisions on guides governing endorsements and testimonials.
So what does this mean for Bloggers that promote product?
So, what this means is you have to state in your reviews or endorsing type of promotion, that you will be compensated should someone by from your link. Its pretty simple, the readers that come to your site will now be informed by you that you will be compensated if they buy from your link. In other words, you may want to attach a little note saying, “This is my affiliate link, if you buy this product after clicking on this link I will be compensated” You get the idea. If you have a lawyer already, he or she will most likely be able to give you ideas on what is best to do here. Please know that I am not giving any type of legal advice here and have am in no way claiming to have a legal background. “Yes, this is a mini disclaimer.”
The Twitter War: Men vs Women – Who’s Winning?
July 3, 2009 by Brie
In a recent research study conducted by the Harvard Business School (May 2009), it seems user activity on Twitter doesn’t follow normal social networking trends. In fact, the men seem to be winning the Twitter war!
Surprisingly, the average Twitter user contributes very little. The median number of lifetime tweets per user is just one little tweet. How lonely it must be! According to the Harvard study, “This translates into over half of Twitter users tweeting less than once every 74 days”.
Some more interesting facts:
RecessionProof360 Warning
July 2, 2009 by Brie
We’ve had a few dozen requests to look into the latest ad blitz to hit places such as Google, Facebook, and Twitter, called RecessionProof360. Since the offer seems to be fairly new (the domain was just registered June 10, 2009), we cannot say for sure that it will not fulfill its promises (although highly unlikely).
However, their marketing tactics leaves it suspect. Just like Easy Google Profit that offers a 7 day trial for $1.97, and then dings your credit card for $72.71, RecessionProof360.com does the exact same thing. Only this time, your so called “trial period” lasts a whopping 24 hours, after which you are nailed for a further $87.71.
Contextual Related Posts Plugin Review
July 1, 2009 by Brie
For those of you looking to increase your search engine rankings, internal linking within your own blog is an absolute must. Contextual links, (links containing keywords within a sentence) are among Googles favorites in their now common use of latent semantic indexing (LSI). However, imagine the work ahead of you if you have a number of archived posts not yet linked to each other. The thought of linking to other posts on your blog, depending on the size of your archive, can be overwhelming.
Contextual linking is just another way to make your site a bit more Google-friendly. If you are using Wordpress 2.5 or higher, help is as close as a plugin. The best plugin that I have found to make the job of contextual linking a lot less daunting is Ajay D’Souza’s Contextual Related Posts Wordpress plugin.
Flogs Start Getting Flogged Soon
June 29, 2009 by Brie
Fake Blog aka Flog
A few high profile scams lately using fake testimonials have drawn the ire of many consumer defenders, including some state Attorney Generals. While the practice of using “paid” reviews has long been a sales technique on and offline, the use of fake testimonials is downright disgusting. Once the FTC’s rules are in effect, you will have to be prepared to disclose the contact info of those providing testimonials.
Were You Just Flippa’d Off?
June 24, 2009 by Brie
Flippa
To sum it up, as both a regular seller and buyer on Sitepoint, this move has been disasterous. It’s obvious from talk, posts, and tweets around the net that I am not alone in thinking this way either. Most have been irked from the moment the announcement was made, and the reaction from Sitepoint owners and management has done absolutely NOTHING to make most of us regulars feel any better about the move. The reason for the move was supposedly because their marketplace had “outgrown its tab”. I find this highly unlikely. That “tab” was generating tens of thousands of dollars monthly for them!
Twitpocalypse & Who’s Affected?
June 13, 2009 by Brie
If you’ve used Twitter within the last 12 hours, you no doubt have seen the non-stop “Twitpocalypse” tweets. Next to the Great Facebook Land Grab, it’s definitely a hot topic, affecting thousands of users, and their favorite Twitter applications. So what the heck is “Twitpocalypse”?
In a nutshell, the Twitpocalypse is similar to the Y2K bug. There is a unique identifier that is associated to each tweet sent out over Twitter. It is assigned an incremental number value. That indentifier has now exceeded 2,147,483,647, officially at 2009-06-12 23:52:04 GMT.
What’s so special about this big number? Simply put, it’s the limit of a signed interger; the way data is stored in a computer’s memory. Not surprisingly, it’s a pretty complicated value, with that one sentence I didn’t even manage to explain properly. Those of you wanting the real scoop of what an “integer” is, feel free to visit Wikipedia – Integer.
Loading ...