A Heads Up To The Blogging Community on FTC Revisions
December 2, 2009 by Guest Author
On October 5th, 2009 the FTC published and released to the public its final revisions on guides governing endorsements and testimonials.
So what does this mean for Bloggers that promote product?
So, what this means is you have to state in your reviews or endorsing type of promotion, that you will be compensated should someone by from your link. Its pretty simple, the readers that come to your site will now be informed by you that you will be compensated if they buy from your link. In other words, you may want to attach a little note saying, “This is my affiliate link, if you buy this product after clicking on this link I will be compensated” You get the idea. If you have a lawyer already, he or she will most likely be able to give you ideas on what is best to do here. Please know that I am not giving any type of legal advice here and have am in no way claiming to have a legal background. “Yes, this is a mini disclaimer.”
This new ruling goes into effect on Dec. 1st, 2009. You are not in a bad situation here and should consider that this could help you by eliminating the bad guys out there that are not honest. What will be bad is if you don’t follow the rules.
David Goldman, staff writer for CNN Money notes in his article released on October 6th, that the existing rules carry a fine as high as $11,000 if product endorsers and reviewers don’t comply.
Frank Kern put together an article that truely gives a deeper look at this. do a google search for his name and you will find tons of his posts. In his post he reveals some pretty in depth content from pal that is a lawyer.
So, do yourself a favor and go to the Federal Trade Commission site and read the entire article.
Personally, I think it is great for bloggers that are truthful and want to give great content to help consumers make informed decision on a purchase. I truely am sold on the fact that this will help the good guy out there and weed out the deceptive marketers and give our customers a warm fuzzy felling again about buying online.
Stay well!
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