How To Plan Your Blog Creation

So you want to start blogging. Great! Welcome to the gang Let’s get you started off on the right foot by understanding how you need to plan your creation. These vital steps include the blog topic (obviously!), your writing style, your blog category and your target audience.

Once you have determined your blog topic, your writing style will automatically reflect your interest in that subject. For example, forcing yourself to write daily about gadgetA, when you don’t have a mechanical bone in your body, is going to make your writing style stilted. You have to enjoy, or at the least be knowledgeable, about the topic you have chosen. A staggering 80% of blogs are abandonned or fail each year due to lack of interest by the creator. Don’t let this happen to you. Knowing what you want to talk about, and having an interest in the topic, will make your blogging experience easy and enjoyable.

Next you need to determine your blogging category. There are numerous types of blog categories, but one of the 3 most popular ones is where your blog most likely will fall into. They are:

1. The organizational blog – This style of blogging uses the power of blogs to communicate either externally with the public or internally within their organizations. It facilitates communication between employees, colleagues and other organizational personnel. In addition, organizational blogs normally publish information that is of interest to the public. They may also choose to publish seminar schedules, meetings, and announcements for their clients, customers or members.

2. The business blog – This type of blog is created for promoting the products and or services of a business, in order to increase profits and build customer interest. These blog owners are always looking for more ways to increase their reputation with both vendors and their potential customers. They do this by publishing contents that express expertise and knowledge within a specific market portion, niche or industry.

3. The personal blog – These blogs contain contents that are more of a reflection of the owners opinions and thoughts. Normally, they are used to publish articles that voice their points of view on several
topics and events. Bloggers who publish personal content usually find pleasure in detailing their daily lives, stream of thoughts and even their dislike of specific people, places, or events. Normally the blog content will reflect the authors mood at the time of posting.

Now that you should have determined which of the 3 categories your new blog will fall into, you need to determine your target audience. Before you type one word, you must understand who your target audience is – what they want, need and desire. These are the 3 key elements you will need to fullfil. The blog you create, and the contents you publish, must provide quality and value to the readers!

An organizational blogs’ target audience is obviously its members and or clients, and the contents will be specific only to them. A business blog will target the wants, needs and desires of its customers – thereby publishing information specific to fullfilling those needs. And finally, since a personal blog usually is a collection of personal thoughts and events, the target audience generally is friends and family.

By understanding your target audience, you will more effectively communicate with them, and develope long term loyal readers. Just like you and I here