What is a Unique Selling Proposition?
December 13, 2009 | by Guest Author 1 Comment
A unique selling proposition can have a substantial impact on the success of your company. It is a clear statement of the tangible results that a customer gets from your business.
Using 10 words or less, write the best reason customers should do business with you.
The clarity of your offer is critical to generating more sales leads and conversions. It is the main reason why people should buy from you, and improving this one element can increase your sales without any additional expense. Considering the importance of this marketing statement, it is surprising that so many companies have not given it serious thought, and only provide the same weak claims.
Examples of Weak Selling Propositions:
· We have the best technology in the industry
· Use our service and you will save more money
· We provide the highest quality product available
Get Ready for Custom Domains in 2010
December 3, 2009 | by Brie Leave a Comment
If you arelooking for a more direct and personal way to interact with consumers, instead of sending them to your company’s Facebook page or Twitter profile, what could be better than an entire section of the Internet devoted solely to your brand?
Starting in 2010, that’s what you will be able to do Imagine your company’s emails coming .your brand here. Or your emails coming from you.yourlastname! Will Nike launch branded communities on a .nike domain? Can your company create an exciting microsite on .your product name? Whether you are a consumer products reseller, technology company or healthcare organization you need to understand how this upcoming domain registration change will impact your company’s online technology marketing efforts.
Backlinks: SEO Value
December 3, 2009 | by Guest Author Leave a Comment
Sometimes called inbound links, backlinks are the oxygen of search engine positioning and traffic generation. Backlinks have three key elements, the web page from which the backlinks come from, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.
The amount of backlinks
The volume of backlinks to a page is one of the key properties the search engines consider when deciding where to position the page in the SERPS (Search Engine Page Results).
The source of the backlinks
The pages from which backlinks originate pass ‘authority’ and traffic to the page to which the backlinks point. So it follows that pages with backlinks from ‘trusted pages will receive fairer consideration from the search engines. Pages from sources such as educational (.edu) or government (.gov) sites naturally posess more trust and authority.
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Latest Rants & Rambles From Us
Flogs Start Getting Flogged Soon
June 29, 2009 | by Brie Leave a Comment
Fake Blog aka Flog
A few high profile scams lately using fake testimonials have drawn the ire of many consumer defenders, including some state Attorney Generals. While the practice of using “paid” reviews has long been a sales technique on and offline, the use of fake testimonials is downright disgusting. Once the FTC’s rules are in effect, you will have to be prepared to disclose the contact info of those providing testimonials.
Read More Posts From This CategoryLatest Blogging Tool Reviews
My Article Network Review
December 13, 2009 | by Guest Author Leave a Comment
Are you running out of places to post your content or is it just taking too long to write all the content to post to article directories? We all know that back links is the key to good rankings in google, but it seems we never have enough time to post all our content to gain these back links. Well, Matt Callen recently opened up the doors to his huge blog network of over 10,000+ blogs to the public. The network is called My Article Network.
Find out more about My Article Network Review.
What is My article Network?
My Article Network is a relatively new submission and syndication program for articles. I like it. But it is not for me to make a recommendation without proof, so I will tell you what it has to offer and why I like it here. After a while, I will share my results with you so you can have visual evidence and make up your own mind about it. Matt Callen, the creator of this program says it is the “single most effective traffic generation tool online.” Well, maybe. But a lot of other sites make similar proclamations. My Article Network is like the next level for article marketing. (I use M-A-N to abbreviate My Article Network in this post.) Continue Reading …
This Wordpress Poster Will Automate Your Blog Posting
December 8, 2009 | by Guest Author Leave a Comment
After 5 minutes on the internet, you'll figure out that Blogging is the rage.
Every search engine out there loves Wordpress blogs!
The problem is, in order to manage and post to 100's of Blogs, you either need a large staff to get everything posted or a way to automate the process as much as possible.
That’s when I found BlogBot. It lets me take back control and increase productivity across the board. No more outsourcing to unreliable freelancers and no more frustration following up, getting errors corrected and the ensuing migraine of trying to keep a handle on it all!
With the Blogbot Software, you'll be in charge of creating tons of accounts and posting to them with spun content you create. Keep it on your own terms, however you want to do it and reduce the trouble involved with a few button clicks.
With this software, you can: Continue Reading …
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